ABOUT ME

Hi, I’m Washington Tadeu Proença, a Creative Technologist and 3D Artist specializing in Live Marketing, Brand Experience, and Interactive Installations.

Building on a solid foundation in premium animation (graduating as a “Featured Animation Acting & Polish” Artist at Animation Mentor in 2011) and decades of experience in 3D modeling, I have evolved my skill set to deliver complete, end-to-end interactive projects.

My biggest differentiator is my ability to handle the entire pipeline. I don’t just create the visuals—I develop the complete package. From high-quality 3D modeling, character design, and animation, to software programming and hardware/physical automation. For agencies and event producers, this means seamless interactive experiences without the headache of managing multiple technical vendors.

Throughout my career, I’ve developed VR/AR applications, corporate games, and high-impact digital activations for major brands like Samsung, Coca-Cola, Mercado Livre, and Claro.

Whether crafting a touch-screen game, a sensor-driven installation for a corporate event, or a fully automated brand activation, my goal is to perfectly blend art and technology to push the boundaries of digital storytelling and user engagement.